{"id":1557,"date":"2007-11-09T18:51:21","date_gmt":"2007-11-09T18:51:21","guid":{"rendered":"0"},"modified":"2007-11-09T18:54:20","modified_gmt":"2007-11-09T18:54:20","slug":"blogworld_new_m","status":"publish","type":"post","link":"http:\/\/marcdanziger.com\/?p=1557","title":{"rendered":"Blogworld & New Media"},"content":{"rendered":"

Just back from Blogworld<\/a> in Las Vegas, which I think was a huge success. Big props to the team that put it together – I hope they are celebrating this weekend.<\/p>\n

Hung out with many bloggers – I’ll tell incriminating stories over the weekend, and gave a presentation with Toby Bloomberg<\/a> which was well-received.<\/p>\n

The deck, in case you’re interested, is available if you send me an email (it’s a big pdf file and MT doesn’t like files that size).<\/p>\n

Note that I think I made two good points. I now have a practical way of explaining to people what’s the difference between traditional, interactive, and social media.<\/p>\n

Picture me (in a nice suit, by the way…) standing in front of the room talking about all this.<\/p>\n

That’s traditional media. You pay, I talk, you listen.<\/i><\/p>\n

Then I ask the room for a definition of interactive media, and pick one woman to discuss it with.<\/p>\n

Actually, that’s interactive media – you get to ask me a question or say something to me, and I respond. Others may or may not be able to hear our dialog, but it’s a dialog between two people.<\/i><\/p>\n

I then projected three questions onto the screen:<\/p>\n

* Who are you?<\/p>\n

* What do you know about social media and marketing?<\/p>\n

* What do you want to know about it?<\/p>\n

…and asked people to turn to their neighbor and ask each other those questions.<\/p>\n

Imagine you could record, search, and keep all those conversations.<\/p>\n

That’s social media.<\/i><\/p>\n

The other cool point I made was, when asked what to do about management that is ‘afraid’ of social media – “Tell them they aren’t nearly afraid enough.<\/i>” (see the Jeff Jarvis\/Dell slide from the deck)
\n


\n\"Jarvis-Dell.JPG\"
\n<\/center>
\n…and note that Apple and HP were going up during this period.<\/p>\n","protected":false},"excerpt":{"rendered":"

Back from Blogworld<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"http:\/\/marcdanziger.com\/index.php?rest_route=\/wp\/v2\/posts\/1557"}],"collection":[{"href":"http:\/\/marcdanziger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/marcdanziger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/marcdanziger.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/marcdanziger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1557"}],"version-history":[{"count":0,"href":"http:\/\/marcdanziger.com\/index.php?rest_route=\/wp\/v2\/posts\/1557\/revisions"}],"wp:attachment":[{"href":"http:\/\/marcdanziger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/marcdanziger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1557"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/marcdanziger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}