{"id":2267,"date":"2010-03-15T20:12:16","date_gmt":"2010-03-15T20:12:16","guid":{"rendered":"0"},"modified":"2010-03-15T20:13:32","modified_gmt":"2010-03-15T20:13:32","slug":"two_media_met","status":"publish","type":"post","link":"https:\/\/marcdanziger.com\/?p=2267","title":{"rendered":"Two Media Met In A Bar&#8230;"},"content":{"rendered":"<p>It was the best of Times&#8230;<\/p>\n<p>Over at my work blog, I <a href=\"http:\/\/www.charmedparticles.com\/2010\/03\/a-tale-of-two-mediaand-their-revenue-models.html\" target=\"browser\">have a piece up<\/a> on the latest way the LA Times (I think foolishly) trades audience credibility and goodwill for some ready cash. And give a useful counterexample.<\/p>\n<blockquote><p><i>So let&#8217;s be clear &#8211; all media companies are struggling as both the basic models they operate under (online and offline) are challenged, and as the economy means they no longer have the cushion of good times.<\/p>\n<p>Let&#8217;s look at two responses to the problem.<\/p>\n<p>The LA Times ran an ad that wrapped the front page for the film Alice In Wonderland; that was controversial, but what made it deeply controversial is that the ad was designed with copy and font to look like the Times&#8217; front page&#8230;with an ad layered on top of it.<\/i><\/p><\/blockquote>\n<p>&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Armed Liberal wonders why the LA Times won&#8217;t treat it&#8217;s readers with respect&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/marcdanziger.com\/index.php?rest_route=\/wp\/v2\/posts\/2267"}],"collection":[{"href":"https:\/\/marcdanziger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcdanziger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcdanziger.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcdanziger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2267"}],"version-history":[{"count":0,"href":"https:\/\/marcdanziger.com\/index.php?rest_route=\/wp\/v2\/posts\/2267\/revisions"}],"wp:attachment":[{"href":"https:\/\/marcdanziger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcdanziger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcdanziger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}