In my work life, I follow a lot of blogs about social media; one of them is ‘The Network Thinker‘ (in my Bloglines feeds to the right over in the blogroll).
There was a post there today by blog author Valdis Krebs on ‘bundlers’.
I downloaded data of the top bundlers of donations for the 2000 and 2004 Bush campaigns and the 2008 McCain campaign. What’s the overlap of donors between the Bush and McCain campaigns? Will the same people influence both campaigns/administrations? Or will it be starkly different groups? Or something in between?
Below is a map of those who donated to BOTH Bush and McCain. The campaigns are shown as the two red nodes on the left of the map. The green links show donations coming into the McCain 2008 campaign. The blue lines show donations coming into the Bush campaigns of 2000 and 2004. The 128 bundlers, who have contributed to both McCain and Bush, are shown in the arc on the right.
A nice graphic follows, and then the conclusion:
Most of McCain’s 534 large bundled donations [76%] came from donors who did not donate to either of the Bush campaigns. Yet, this kernel of 128 bundlers keeps consistency across all three Republican campaigns in the 21st century.
The Gang of 128 may not allow McCain to wander too far from the current philosophy and approach. If elected, McCain may be different than Bush, but he might not be that different.
Even smart people can be stupid sometimes, and even people who do social network data representation and analysis for a living can be misleading.
So, instead of showing the complete network of bundlers, and highlighting the overlap, Valdis shows only the overlaps – strengthening the conclusion that McCain’s campaign is ‘more of the same’.
Instead of looking at the amounts, and giving some idea of how much money the overlap represents – we get nothing.
And, finally, it would be useful to see how many of the bundlers were also bundling for the other side – as a not-insignificant number of them do.
I love this kind of data analysis, and get pissed off when it’s been done badly. As in this case.
If I get some time this week, I’ll play with this – in fact, let’s make it a group project. Can some of you help out by downloading the bundler database from, say Public Citizen into a csv table and sending it my way?
I’d love to get data from this cycle and ’04, for McCain, Bush, Obama, and Kerry…we can look at the overlaps and relative amounts. Any other analysis ideas?