There are two charities that I typically support – the St.Joseph Center in Venice, CA, which does incredible work with low-income families and the homeless (for now, at least…), and the Long Beach Opera, where I serve on the board.
Each charity typically does an annual fundraiser and auctions off random items, and I typically buy random things depending on my enthusiasm, solvency, how closely TG is monitoring me, and how much free wine I’ve had to drink.
Two years ago, I bought a gift certificate at a men’s store in West Hollywood (and yes, I deducted the cash value of the certificate from my donation when I took credit for it year-end). It was for $500, and I figured I could get a couple dress shirts and a tie, or a blazer, or something.
Yesterday, in an effort to broaden my clothing choices from black Gap polo shirts, Royal Robbins pants, and Vans – something TG and others have teased me for quite undeservedly – I went to the store.
And was ushered into quite another world. My $500 certificate would buy me one – that’s one (a single) dress shirt. I went from counter to counter, my level of amusement rising at each stop. They had unremarkable (although finely made) dress shirts for $400.00; sale blazers for $1,100, etc. etc. I wasn’t going to let the certificate go to waste, so bought some fine sport shirts and a tie – and burned a nice little divot in my debit card on top of the gift certificate in doing so.
But I’ll be a well-dressed blogger, for sure.
Anyone who has met me knows I’m the wrong person to talk with about fashion. Someone why buys black Gap polos by the half-dozen every four months isn’t someone with a highly developed fashion sense. Back in the day that I had to wear suits and such, I was lucky that a very good tailor used to come to our offices and basically dress us with custom suits and shirts (made in Hong Kong or India, and actually quite reasonable – I’d love to find another one like him). In current dollars, I used to pay $200.00 for a shirt that was the fashion and quality equivalent of the shirts this store wanted $400 for…made to measure.
…so how does this boutique stay in business? It’s a puzzlement to me, because I encounter businesses like this all over – but only in the major cities – Los Angeles, New York, San Francisco. Is it only there that there is a large enough body of insecure strivers? Or it is just that the population of fashion obsessives is high enough there?
I’d love to know what you think about that.